Posts tagged Harry Potter

Walk into any shop right now and the chances are you’ll drown in a sea of Toy Story merchandise.

From action figures, duvet sets, clothes, video games to nappies! Even my old 1970s Fisher Price chatter phone has been rebranded and repackaged, emblazended with the Toy Story logo and shipped all over the world.

Previous Disney PIxar films like Nemo, Cars and Wall-E have done extremely well at the tills but not even Dreamwork’s Shrek can come close to touching Toy Story in terms of lines on shelves.

Two months before the film was even released in America, Disney had shifted over 3.5 million units of merchandise and as the year progresses that number will sky rocket, peaking around Christmas time with the inevitable DVD and Blu-Ray release.

Giving the prospects and profits a big helping hand are the incredibly positive reviews the film has received. Everyone wants to see it, kids, mums, dads, grandma even and if the purse holders are loving it then it’s the kids and Disney Pixar who’ll benefit from that feel good factor.

Looking at the Toy Story Trilogy as a whole and the the figure just keep getting better for the California based company, generating 9 billion US dollars in global retail sales since the first movie was released way back in 1995.

While its still got someway to go to beat the Star Wars saga and Harry Potter movies in terms of total merchandise. They took over twice as many films to reach their totals, with Toy Story hitting its figure in just three.

As they head off into retirement (do we really believe that?) The future is still looking rather rosey for Woody, Buzz and co.

Toy Story 3 opened at cinemas across the UK yesterday. 19th July 2010.